– Advertisement – Facebook told advertisers its temporary post-election ban on political ads is expected to continue for another month.Its temporary pause on electoral, political and social issue ads in the U.S. will continue because it can help prevent confusion or abuse on its platform, the company said, according to emails viewed by CNBC. Facebook told advertisers they can still use organic posts that adhere to community standards. – Advertisement – “The temporary pause for ads about politics and social issues in the US continues to be in place as part of our ongoing efforts to protect the election,” a Facebook spokeswoman confirmed to CNBC. “Advertisers can expect this to last another month, though there may be an opportunity to resume these ads sooner.”Facebook announced in October it would stop running political ads in the U.S. after polls closed for the 2020 election on Nov. 3. But with runoffs for both of Georgia’s Senate seats, groups can’t turn to Facebook to run ads for fundraising or otherwise. “Millions of voters in Georgia are active on Facebook. They get news and information from Facebook, and campaigns aren’t allowed to reach those voters through paid advertising,” Eric Wilson, a Republican political technologist, told CNBC on Wednesday. “A lot of people don’t understand just how important that is.” – Advertisement – Wilson added that groups are being prevented from raising money from supporters around the country and from educating voters.“I certainly call on Facebook to amend their policy immediately to allow advertising in the races that have active runoffs,” said Mark Jablonowski, managing partner and chief technology officer at DSPolitical, a targeted ad network for Democratic campaigns and progressive causes.He added that this could also affect year-end fundraising for nonprofits that deal with social issues, saying it could have a “devastating impact on social nonprofits that are swept up in these policies.” – Advertisement – Google, which also paused political advertising after polls closed on Election Day, said it didn’t have “anything new to share” when asked when its pause might lift.The update was first reported by Reuters.
- Hotel restaurants can also be attractive destinations
To open an attractive and well-attended restaurant within your own hotel is the dream of every hotelier. Famous restaurants logically attract more visitors, and if they are part of our offer, they guarantee a decent increase in guests per night or stay. How to design a top restaurant and make it an attraction, for Booking.com advises Liliana Anichiarico, director of food and beverage at Nobu Hotel Ibiza Bay.First and foremost, the concept is important because we want to create a place that is widely heard and to which people will want to come back again and again. The simplest way is to analyze the market according to the principle of what is missing in the area. BUT, just because something doesn’t exist, doesn’t mean it will work right away. Consideration should be given to the environment in which the hotel operates, the local cuisine and the mood prevailing among guests and residents.The next step is to adapt the local to the chosen concept. Local flavors are imperative, Anichiarico pointed out, citing as an example a Japanese restaurant where distinctive Japanese dishes are made exclusively from materials available in the area. In addition, it is desirable to design at least one specific dish that will be recognizable for our restaurant and by which guests will remember it.Also, if we own more than one restaurant, each of them should have its own personality. Visitors even with the same provider prefer diversity rather than uniform uniformity. Remember, every extra effort is an added value!Once we have created the concept and decided to realize the idea, it is important to continuously take care of the quality. If we can’t keep it at the same level, if the staff isn’t disciplined, if the ingredients aren’t top notch – the restaurant is doomed. Guests are also interested in the atmosphere and welcome and in general, how they feel in our facility. In addition, one should be reactive to their requests, especially if we get negative feedback from them. The strongest marketing is the word of mouth, so we should make sure that visitors have a mouth full of praise about us and it is definitely worth taking care of their satisfaction. Ultimately, if we have not responded in time, guests can always be offered an apology and compensation for poor service.Balancing and reactivity are the hallmarks of a top restaurant, in which, unfortunately, many caterers fail. Both positive and negative reviews should be answered. Guests love the communication and the feeling that the caterer really cares about them.Now we have a perfect ratio of imagined concept and quality offer, everything else requires patience. Word of mouth marketing, referrals, social platforms and media networks are basic prerequisites for growth. Investing time in the aesthetics of plates is a great way for guests to share their enthusiasm through social networks like Facebook, Instagram and Twitter, whether we are their supporters or not, this way of communication is a trend and is used by more and more people of different profiles and ages. Just look at the entries on the #foodporn tag.PR services that have invested years and years of work in cultivating contacts with key publications and freelancers are also advised for communication, so they are an excellent choice if we want to be covered by the media. It would not be out of place to bring a restaurant into contact with a celebrity, in which they can also help.After all, the first impression is crucial. Everyone wants to visit something new so opening a restaurant is a great time to impress. Generate excitement, provide a pleasant welcome right at the entrance, leave an impression with an excellent menu and you will have a loyal clientele that will come to your restaurant for years, concluded Anichiarico.
- Andreja Gazdek, ProConcept: Croatia can expect a significant increase in the number of Chinese tourists in 2019.
According to the readers of the Chinese edition of the American magazine Travel + Leisure, Croatia was declared the most desirable new European destination for Chinese tourists in 2019, the CNTB office in China has been opened. various TV reports and shows were filmed in Croatia, we were visited by Chinese influencers, Chinese companies are coming to our market strongly, and 2019 has been declared the year of culture and tourism between Croatia and China. Organized by ProConcpet, Joanne Chan from IPPWORLD is coming to Zagreb 1. Regional Conference on the Chinese Tourism Market – Key Solutions to Access the Largest Market in the World, which will be held on March 14, 2019 at the Academia Hotel in Zagreb. Attachment: On the other hand, the number of Chinese tourists coming to the Republic of Croatia is significantly increasing. Although the market share in the total number of tourist nights from the Chinese market is only 0,3%, last year there was a big growth, and over 45% more arrivals of Chinese tourists were achieved. It was on the specifics of the Chinese market that I spoke with Andrej Gazdek, from ProConcpet, a company that specializes as a leading consulting agency for the Chinese market. We recently published a report: Marketing towards the Chinese outbound tourism market – An inside look, produced by Joanne Chan of IPPWORLD, as an “insider” look at the Chinese tourism market. Unlike their Western counterparts who most often consider vacation their right to get away from their workplace or relieve stress, most Chinese tourists don’t think the same. They consider the holidays to be a time to relax and enjoy, usually in a group with family or close friends. So it is common to see them relaxed and having fun and having a very casual approach. In addition to all the above, let’s add a key segment, which is communication to the desired market. Communication means language adaptation and means promotion. We can do it and we know it. You need to connect with companies that have global experience, and IPPWORLD is such a company. It is a very interesting fact that 30 years ago IPPWORLD introduced hotel chains such as Marriott, Le Meridien, Radisson, Ramada, Sheraton, Hilton to the Chinese market to bring them closer to Chinese customers, and now they are preparing other markets for Chinese customers. , primarily create creative translations of all types of promotional materials adapted to the way of thinking of potential clients, and then promote the translated content, ie the offer, in the target market. The agency has also developed a special application for internet promotion in the Chinese market that redirects the budget in real time to more propulsive internet sites, all with the aim of maximizing the role in advertising and faster return on investment. According to McKINSEY’s 2017 Chinese Consumer Behavior Report, companies trying to enter the Chinese market by offering consumers only “more for their money” will find it harder to succeed. Today, most Chinese believe that the price factor is not their primary motivator. Realistically, Croatia can really expect a significant increase in the number of Chinese tourists in 2019 and in the coming years thanks to a sincere and consistent effort to achieve a new and greater wave of cooperation and friendship between the two countries. Seen from a global perspective, Croatia is just a small wheel compared to Europe and European tourist destinations. Is this perception correct? Can Croatia attract Asian tourists to its destinations and what needs to be done? Everything is ready for 2019 as the year of culture and tourism between Croatia and China. Thanks to the rise of bilateral relations and the realization of numerous joint initiatives, a new impetus has been created in Croatian-Chinese relations and friendship. Shortly after the Croatian Chamber of Commerce opened its office in Shanghai, the Croatian National Tourist Board opened its representative office there in less than a year on November 5, 2018. Last year, the Shanghai local edition of the influential Travel + Leisure magazine declared Croatia the most desirable European destination. Croatia received the highly coveted Chinese tourist award “Best in the World”. The award was presented after an extensive survey among Chinese readers in which Croatia was the unanimous winner. This is certainly a strong reflection of the great interest of one of the most populous countries in the world for Croatia. As we have stated, 2019 is the year of culture and tourism between Croatia and China, the CNTB office in China has been opened… How can we take advantage of this positive situation? On the other hand, the Chinese government has actively encouraged Chinese companies to participate in the construction of tourist infrastructure, as well as to start cooperation with Croatian partners in hospitality, tourism, environmental protection, health tourism, encourage wider use of Chinese mobile wallets for payment, etc. a visa for Chinese tourists would also be a good move by the Croatian authorities. It is the right time to deepen the good relations and excellent ties between Croatia and China that have lasted since the establishment of diplomatic relations more than 26 years ago. Following the above 14.03. In 2019, the First Regional B2B Conference on the Chinese Tourism Market will be held in Zagreb. The conference will be extremely educational where we will give the attendees a lot of useful information and instructions on how to step in and communicate with the world’s largest tourist market. Registration for the conference will be possible from 05.02. when the Chinese New Year falls on the calendar, which will symbolically mark a new period in communication with this large market. It is good information that, unlike western tourists, tourists from Asia do not equate tourism with swimming at sea. For them, a tourist trip is much more than that. They are interested in historical locations, cultural heritage, natural attractions and beauties, gastronomic offer. This is what Croatia abounds in, not only at sea but also in Slavonia, in Lika, in Međimurje… In that context, I would be happy to say “everything should be put on the table”. This actually means that our rich offer needs to be presented in the right way, we need to get closer to the new tourism market and in a language they understand. This is nothing new… we have long accepted that we have to translate our promotional materials into German for German guests, translate into Czech for Czech guests… in the last couple of years we also translate into Slovenian because younger generations of Slovenian tourists do not know Croatian… so it is logical to start translate into Chinese as well. There are a number of other events that go perfectly in our favor. The Chinese version of the video game Game of Thrones Winter Is Coming was developed for smartphones and will arrive in the Chinese market in the first half of 2019. The game is developed by Yoozoo Games, a leading Chinese developer for interactive entertainment licensed by Warner Bros. Some of the topics we will get an answer to are the comparison of the Chinese tourism market and Chinese tourists we know to date in Croatia and the region, and the real market yet to come, the profile of the Chinese tourism market – inside view, case studies from the Croatian market, key steps in strategic planning of appearance on the Chinese market and most importantly direct contact with experienced experts in the Chinese tourism market and answers to specific questions. Preliminary program as well as how to apply, the first regional conference on the Chinese tourism market – the key solutions to access the largest market in the world, you can find in the attachment. The first regional conference on the Chinese tourism market – key solutions to access the largest market in the world The key factor for sales in the China market is to be linguistically visible in their mother tongue. Remember the ancient saying, ‘If I can’t read, I won’t buy us’. Also, the introduction of payments with Chinese credit cards and digital wallets has become an imperative for companies looking to attract Chinese tourists. The answer to this question, and much more, can be found in our “Marketing to China Outbound Tourism Market” Report we have published these days. With the help of this report, we wanted to give the Croatian tourism market a number of useful information, and educate our companies dealing with tourism and hospitality on the Chinese tourism market. Another reason for the feeling of relaxation for a Chinese tourist is that traveling abroad is a new form of enjoyment, compared to Western tourists who have been practicing it for years. The Chinese want to experience a place or a region from a broader perspective, so most often only Zagreb’s surface by what can be seen with the naked eye while photographing everything they get. By approaching Chinese tourists, we are solving another burning problem of our tourism, and that is seasonality. The Chinese travel all year round, especially in late January / early February for their New Year, and for Statehood Day in the first week of October. The Chinese authorities have put 3 non-working days on the calendar for these two holidays, and in addition have prescribed that employers are obliged to approve another 3 days at the request of workers, which is actually a common practice. Our offices in Shanghai and Singapore closed their doors on Friday 01.02. and do not work until 11.02. Each country has its own way of living culture and thus a unique profile of tourists, especially among tourists from China who have a totally different way of life than the inhabitants of Europe. We need to educate ourselves about their wants and needs and how to connect them with our way of life? How and what are the first steps? Europe is the most tourist destination in the world, and Croatia’s position within Europe is ideal… between ancient Greece and Rome, with a number of cultural monuments and interesting museums, preserved old towns, with sea, mountains and plains, with a fantastic culinary offer. Traffic connectivity is also one of the keys to success in this project. Motorways, airports, the new Pelješac Bridge and excellent connections with the islands provide countless opportunities for tourism development in all regions of Croatia. So, all the predispositions have been realized. So, the situation with the Chinese tourism market is ideal for us… we have everything they want and need and we will get a longer season and tourism across the country. It only takes a small adjustment to become the No. 1 destination for the Chinese emitting market. The Chinese market is currently in the focus of “everyone”, everyone would like Chinese tourists, but as this is a very specific market and a totally different profile of guests, it is necessary to invest a lot of energy and education to understand their needs and desires. The opening of new emitting markets is a great opportunity for Croatian tourism. How do you see this potential, especially tourists from the Asian market? PROGRAM / REGISTRATION The first regional conference on the Chinese tourism market – key solutions to access the largest market in the world