first_imgAccording to the readers of the Chinese edition of the American magazine Travel + Leisure, Croatia was declared the most desirable new European destination for Chinese tourists in 2019, the CNTB office in China has been opened. various TV reports and shows were filmed in Croatia, we were visited by Chinese influencers, Chinese companies are coming to our market strongly, and 2019 has been declared the year of culture and tourism between Croatia and China. Organized by ProConcpet, Joanne Chan from IPPWORLD is coming to Zagreb 1. Regional Conference on the Chinese Tourism Market – Key Solutions to Access the Largest Market in the World, which will be held on March 14, 2019 at the Academia Hotel in Zagreb. Attachment: On the other hand, the number of Chinese tourists coming to the Republic of Croatia is significantly increasing. Although the market share in the total number of tourist nights from the Chinese market is only 0,3%, last year there was a big growth, and over 45% more arrivals of Chinese tourists were achieved. It was on the specifics of the Chinese market that I spoke with Andrej Gazdek, from ProConcpet, a company that specializes as a leading consulting agency for the Chinese market. We recently published a report: Marketing towards the Chinese outbound tourism market – An inside look, produced by Joanne Chan of IPPWORLD, as an “insider” look at the Chinese tourism market. Unlike their Western counterparts who most often consider vacation their right to get away from their workplace or relieve stress, most Chinese tourists don’t think the same. They consider the holidays to be a time to relax and enjoy, usually in a group with family or close friends. So it is common to see them relaxed and having fun and having a very casual approach.  In addition to all the above, let’s add a key segment, which is communication to the desired market. Communication means language adaptation and means promotion. We can do it and we know it. You need to connect with companies that have global experience, and IPPWORLD is such a company. It is a very interesting fact that 30 years ago IPPWORLD introduced hotel chains such as Marriott, Le Meridien, Radisson, Ramada, Sheraton, Hilton to the Chinese market to bring them closer to Chinese customers, and now they are preparing other markets for Chinese customers. , primarily create creative translations of all types of promotional materials adapted to the way of thinking of potential clients, and then promote the translated content, ie the offer, in the target market. The agency has also developed a special application for internet promotion in the Chinese market that redirects the budget in real time to more propulsive internet sites, all with the aim of maximizing the role in advertising and faster return on investment. According to McKINSEY’s 2017 Chinese Consumer Behavior Report, companies trying to enter the Chinese market by offering consumers only “more for their money” will find it harder to succeed. Today, most Chinese believe that the price factor is not their primary motivator. Realistically, Croatia can really expect a significant increase in the number of Chinese tourists in 2019 and in the coming years thanks to a sincere and consistent effort to achieve a new and greater wave of cooperation and friendship between the two countries. Seen from a global perspective, Croatia is just a small wheel compared to Europe and European tourist destinations. Is this perception correct? Can Croatia attract Asian tourists to its destinations and what needs to be done? Everything is ready for 2019 as the year of culture and tourism between Croatia and China. Thanks to the rise of bilateral relations and the realization of numerous joint initiatives, a new impetus has been created in Croatian-Chinese relations and friendship. Shortly after the Croatian Chamber of Commerce opened its office in Shanghai, the Croatian National Tourist Board opened its representative office there in less than a year on November 5, 2018.  Last year, the Shanghai local edition of the influential Travel + Leisure magazine declared Croatia the most desirable European destination. Croatia received the highly coveted Chinese tourist award “Best in the World”. The award was presented after an extensive survey among Chinese readers in which Croatia was the unanimous winner. This is certainly a strong reflection of the great interest of one of the most populous countries in the world for Croatia. As we have stated, 2019 is the year of culture and tourism between Croatia and China, the CNTB office in China has been opened… How can we take advantage of this positive situation?  On the other hand, the Chinese government has actively encouraged Chinese companies to participate in the construction of tourist infrastructure, as well as to start cooperation with Croatian partners in hospitality, tourism, environmental protection, health tourism, encourage wider use of Chinese mobile wallets for payment, etc. a visa for Chinese tourists would also be a good move by the Croatian authorities. It is the right time to deepen the good relations and excellent ties between Croatia and China that have lasted since the establishment of diplomatic relations more than 26 years ago. Following the above 14.03. In 2019, the First Regional B2B Conference on the Chinese Tourism Market will be held in Zagreb. The conference will be extremely educational where we will give the attendees a lot of useful information and instructions on how to step in and communicate with the world’s largest tourist market. Registration for the conference will be possible from 05.02. when the Chinese New Year falls on the calendar, which will symbolically mark a new period in communication with this large market. It is good information that, unlike western tourists, tourists from Asia do not equate tourism with swimming at sea. For them, a tourist trip is much more than that. They are interested in historical locations, cultural heritage, natural attractions and beauties, gastronomic offer. This is what Croatia abounds in, not only at sea but also in Slavonia, in Lika, in Međimurje… In that context, I would be happy to say “everything should be put on the table”. This actually means that our rich offer needs to be presented in the right way, we need to get closer to the new tourism market and in a language they understand. This is nothing new… we have long accepted that we have to translate our promotional materials into German for German guests, translate into Czech for Czech guests… in the last couple of years we also translate into Slovenian because younger generations of Slovenian tourists do not know Croatian… so it is logical to start translate into Chinese as well.  There are a number of other events that go perfectly in our favor. The Chinese version of the video game Game of Thrones Winter Is Coming was developed for smartphones and will arrive in the Chinese market in the first half of 2019. The game is developed by Yoozoo Games, a leading Chinese developer for interactive entertainment licensed by Warner Bros. Some of the topics we will get an answer to are the comparison of the Chinese tourism market and Chinese tourists we know to date in Croatia and the region, and the real market yet to come, the profile of the Chinese tourism market – inside view, case studies from the Croatian market, key steps in strategic planning of appearance on the Chinese market and most importantly direct contact with experienced experts in the Chinese tourism market and answers to specific questions. Preliminary program as well as how to apply, the first regional conference on the Chinese tourism market – the key solutions to access the largest market in the world, you can find in the attachment. The first regional conference on the Chinese tourism market – key solutions to access the largest market in the world The key factor for sales in the China market is to be linguistically visible in their mother tongue. Remember the ancient saying, ‘If I can’t read, I won’t buy us’. Also, the introduction of payments with Chinese credit cards and digital wallets has become an imperative for companies looking to attract Chinese tourists.  The answer to this question, and much more, can be found in our “Marketing to China Outbound Tourism Market” Report we have published these days. With the help of this report, we wanted to give the Croatian tourism market a number of useful information, and educate our companies dealing with tourism and hospitality on the Chinese tourism market.  Another reason for the feeling of relaxation for a Chinese tourist is that traveling abroad is a new form of enjoyment, compared to Western tourists who have been practicing it for years. The Chinese want to experience a place or a region from a broader perspective, so most often only Zagreb’s surface by what can be seen with the naked eye while photographing everything they get. By approaching Chinese tourists, we are solving another burning problem of our tourism, and that is seasonality. The Chinese travel all year round, especially in late January / early February for their New Year, and for Statehood Day in the first week of October. The Chinese authorities have put 3 non-working days on the calendar for these two holidays, and in addition have prescribed that employers are obliged to approve another 3 days at the request of workers, which is actually a common practice. Our offices in Shanghai and Singapore closed their doors on Friday 01.02. and do not work until 11.02. Each country has its own way of living culture and thus a unique profile of tourists, especially among tourists from China who have a totally different way of life than the inhabitants of Europe. We need to educate ourselves about their wants and needs and how to connect them with our way of life? How and what are the first steps? Europe is the most tourist destination in the world, and Croatia’s position within Europe is ideal… between ancient Greece and Rome, with a number of cultural monuments and interesting museums, preserved old towns, with sea, mountains and plains, with a fantastic culinary offer. Traffic connectivity is also one of the keys to success in this project. Motorways, airports, the new Pelješac Bridge and excellent connections with the islands provide countless opportunities for tourism development in all regions of Croatia. So, all the predispositions have been realized.  So, the situation with the Chinese tourism market is ideal for us… we have everything they want and need and we will get a longer season and tourism across the country. It only takes a small adjustment to become the No. 1 destination for the Chinese emitting market. The Chinese market is currently in the focus of “everyone”, everyone would like Chinese tourists, but as this is a very specific market and a totally different profile of guests, it is necessary to invest a lot of energy and education to understand their needs and desires. The opening of new emitting markets is a great opportunity for Croatian tourism. How do you see this potential, especially tourists from the Asian market?  PROGRAM / REGISTRATION The first regional conference on the Chinese tourism market – key solutions to access the largest market in the worldlast_img read more

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first_imgAll forts will receive multimedia guides, touch screens with a common application through which visitors to one of the forts will be able to follow live what is currently happening on the remaining three. In addition, digital touch screens will be set up in the old city cores – info kiosks through which partner fortresses will be presented, offers of cities and small and medium entrepreneurs will be promoted. As part of the European project “Fortress ReInvented – Innovative access and digital content on historic fortresses ” Šibenik Fortress will become richer in content that interprets historical heritage through digital technology.  About the complexity of this project Jelena Filipaj, representative Production team, the company responsible for developing the audio-visual content of the tanks, said: “The revival of cultural heritage with mapping technology is not revolutionary in itself, but never before, at least as far as we know, has it been realized in such small, intimate spaces that bear the stamp of time through the colors of the walls and from so close. The challenge is the curvature of the surface which fully defines the approach to content creation. In order to monitor the work process, that is, to check that everything fits, a complete simulation through virtual reality was needed.. ” The publication of the text is co-financed by the European Union. The content of the text is the sole responsibility of the Museum of the City of Šibenik and in no way reflects the views of the European Union. The Fortress ReInvented project began on July 1, 2017 and ends on December 31, 2019. The project holder is the Museum of the City of Šibenik in partnership with the Municipality of Klis, the Municipality of Herceg Novi and the Public Institution Museum of the City of Zenica. Its total value is 1.310.232,30 euros, of which 85% is co-financed by the Interreg IPA CBC Croatia – Bosnia and Herzegovina – Montenegro 2014 – 2020. The main goal of the project is to contribute to increasing sustainability and improving the tourist offer by implementing digital content at four partner fortresses – Fortress of St. Mihovil in Šibenik, Klis Fortress in Klis, Kanli Tower in Herceg Novi and Vranduk Fortress in Zenica. Since the latter action is located in a tank spatially intersected by arches, they have become a turning point in the elaboration of a scenario based on time travel: the arches of the tank become the so-called wheels that start the system and define the year, ie the period in which passengers (visitors inside the tank) stop and which they personally witness. center_img The Fortress ReInvented project covers four partner fortresses in three countries: in addition to the Fortress of St. Mihovila, digital content will be implemented at the Klis Fortress in Klis, Kanli Kula in Herceg Novi and Vranduk Kula in Zenica. Namely, in the tanks inside the fortress, the final works of setting up the system for the projection technique are currently underway. 3D video mapping. From January 2020, visitors will be able to experience the history of the city of Šibenik and the fortress through two four-minute spectacles. For a complete impression of the virtual space, a total of 34 projectors will be installed in the tanks for the purpose of mapping the walls, and the soundstage will be created by 16 speakers.  In the first cistern, the biblical story of the struggle between good and evil, that is, the victory of St. Michael over the dragon, while the second cistern will show the history of the city with special emphasis on the role of the Fortress of St. Michael as the nucleus from which the city arose.  Two underground water cisterns, dating from the 15th century, have long been hidden inside the Fortress of Sts. Mihovil, but soon the legend of the origin of the town and the turbulent history of the fortress will come to life in them. last_img read more

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first_imgAnd finally, as I pointed out at the beginning, at a time when self-isolation is needed, many will reach for various internet content, and virtual walks or museums have become a real hit.  Get out of the box and be different – today it is imperative, because the noise in communication is getting bigger and bigger day by day. While it is much easier to say and write than to do or make, often the best ideas are those simple, logical, and natural at first. This is exactly the genius of the same, and behind them are hours and hours of creative thinking. VIRTUAL WALKS THROUGH CROATIAN MUSEUMS AND EXHIBITIONS So this time a great example of communication and creative thinking, takes us to Los Angeles, where the famous Getty Museum is along the way Twitter launched a great challenge #BetweenArtandQuarantine, which immediately went viral. The result is ingenious, and the challenge is practically just starting, so an avalanche of interesting and funny photos awaits us. Explore new “artwork” on your own #BetweenArtandQuarantine However, in Lijepa naša we have excellent examples of communication of a museum on social networks. So the Vinkovci City Museum on its own Facebook profile he often comically and satirically comments on various archaeological objects and thus attracts a mass of followers. Completely unofficial site of the Vinkovci City Museum What is a fact is that at the moment everyone is online, more than ever, and some in this situation see their opportunity to further position and expand their user base. That is why now is the time to take advantage of all the benefits that the internet brings us. Even though museums don’t work, that doesn’t mean they aren’t still “alive” Also, another great example comes to us from the same museum. Namely, through short video materials, the curator of the museum gives certain paintings (op.a museum exhibits) a broader picture and narrative, I give them a soul and a wider dimension, and tells the story behind each painting and artist. And again, storytelling is the most important and powerful tool. Although at the moment, unfortunately, it is out of place to talk about tourism in this situation, that does not mean that we should not stop communicating on social networks. From “ordinary” and at first to laymen “uninteresting” exhibits, the communicators from the Museum attract the attention of a wider audience with funny comments. To make matters more absurd, even the Museum had problems with misunderstanding this type of communication, so they had to open a new FB page: Completely unofficial site of the Vinkovci City Museum, where it is clearly indicated that this is an “unofficial” FB page of the museum. Getty FB Museum Explore virtual walks of Croatian museums and exhibitions below attached. When we talk about tourism, the narrative is that now is the ideal time to explore, discover and plan future travel, ie compile a kind of bucket list. Also, it is fascinating how in these crisis and difficult times, despite everything, the current situation draws the best out of people through new creative ideas. Namely, the museum invited or rather challenged their companions to make copies or recreate some of the art paintings from the museum, while using everyday objects from their home, respecting the measure of #ostanidoma. This is another phenomenal example of how the Museum went beyond its framework, attracted a wider and younger audience and thus interested them in art. This is exactly what our museums are chronically lacking. Thinking outside the box, almost always, pays off, and you get virality, media attention and new users / customers. Take Museum Getty fulfills its mission perfectly and credibly through the slogan “Bringing people together through art”. An excellent example of communication and promotion and popularization of art and the museum itself to a wider audience. Art is for everyone! Of course if we tell a story and have an interesting narrative, as in everything. Get out of the box, be different PS Do we have any more domestic positive examples? Contact vijesti@hrturizam.hrlast_img read more

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first_imgThe research includes data on the quality of service from a wide range of activities collected by mystery shopping agencies, members of the International Professional Association (MSPA – Mystery shopping professionals association). As quality service in tourism is imperative, and the destination is not only accommodation but all participants and services in one destination, from the quality of service at the gas station, shop to hairdresser, so it is Smiling Report an important tool in measuring the quality of service throughout the destination. Croatia has a score of 84% occupied 24. place in relation to other states in greeting category. Although it achieved a decrease of 2 percentage points compared to the previous year (86%), Croatia is in this category for as much as 11 percentage points above the world average which is 75%. Comparing the results of the category of additional sales, compared to other countries, Croatia is with the result of 51% na 24. place. From the beginning of participating in the Smiling report this is second result of Croatia in the category of additional sales, the result was higher only in 2016 (55%). Compared to the result achieved in 2018 (47%), Croatia recorded an increase in this category by 4 percentage points, but this result is far below the world average (68%), or worse by as much as 21 percentage points. The International Association of Mystery Shopping Agencies, in cooperation with Better Business World Wide, has published the Smiling Report 16 for the 2020th year in a row. U category of smiles In 2019, Croatia achieved a result of 80% she occupied you 25. place compared to other countries and increased by 4 percentage points compared to the previous year (76%). Since the beginning of participation in the Smiling report, ie since 2008, this is the best result of Croatia in the category of smiles, however, it is still one percentage point below this year ‘s world average in that category (81%).  Thus, the Smiling report 2020 shows a summary of almost five million answers to questions from 68 countries during 2019, and were evaluated smile, greetings and additional sales, as three basic elements of service quality.center_img Croatia The overall result shows that 81% of employees smiled at the customer, 75% greeted them, while 68% offered an additional product to the customer. The result of the smile category remained the same, but the result of the greeting category fell by 7 percentage points compared to 2018. The category of additional sales has always had a lower result than the category of smiles and greetings (the total average since 2004 is 52%), but in 2019 the result of the category of offering additional products increased by 19 percentage points, from 49% to 68% . This is great news for all companies visited by mystery shoppers, ie whose results are included in this research, since increasing the results of additional sales directly affects the higher profitability of a company. points out Željka Bakmaz, director of Heraklea, a mystery shopping agency. Smiling Report 2020: In 2019, more smiles, fewer greetings, and additional sales increased from 49% to 68% compared to the previous year. This research consists of more than 28 million mystery shopper visits collected since 2004 by mystery shopping service providers in Europe, Asia, North and South America, including Heracles, a specialized mystery shopping agency in Croatia.last_img read more

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first_imgThis system includes products of those manufacturers who come from the area of ​​Lika, which includes Lika-Senj, Karlovac and Zadar counties, which are health tested and whose production has a foothold in the tradition that gives products special value and guarantees quality to the customer. The joint point of sale of Lika Quality products has been formed for the third year in a row by the Lika Destination Cluster in cooperation with the Plitvice Lakes National Park and the Lika Coop Agricultural Cooperative. It is a big thing both for the placement of domestic products from local family farms as well as for the branding of Lika, because the Plitvice Lakes National Park is a “magnet” for all tourists. Aware of the quality of food grown or processed in a true ecological oasis such as the Lika destination, the Lika Destination Cluster in 2017 began implementing a unique quality system of food, beverages and souvenirs Lika Quality. Great action and promotion of the whole Lika and their attractions directed by the Lika Destination Cluster. So far, the joint point of sale of Lika Quality products has been formed at the entrance 2 of the Plitvice Lakes National Park, and this year it was formed at the entrance 1. In addition, Lika Quality groceries can be tasted in the park restaurants and purchased in souvenir shops and stores. In the Plitvice Lakes National Park at the entrance 1, the opening of the joint point of sale of Lika Quality products was solemnly marked. Apart from the fact that in this way small local producers from the area of ​​Lika are included in the tourist offer and a new market is opened to them, this is an ideal opportunity to enable all visitors to Plitvice Lakes National Park to taste and buy local products and Lika brand as a top gastro destination. Producers in Lika have been increasingly focused on organic production in the last few years, and most of their products are still produced according to traditional recipes and methods, just as they used to be. Find out more about this action in the attachment. COMMON TICKET DESTINATION TICKET INCLUDES 8 ATTRACTIONS IN LIKA In addition to purchasing a ticket for the Plitvice Lakes National Park, visitors will also receive vouchers for free entry to eight protected areas “Lika destinacije”, which will give visitors a cost of 630 kuna instead of 350 kuna for all tickets. It is currently in the system 57 manufacturers with 160 products which are divided into the following categories (honey, meat and meat products, milk and dairy products, bakery products, beverages and beverages, vegetables, wild herbs, cosmetics, souvenirs, fruits and fruit products). COMMON TICKET DESTINATION TICKET INCLUDES 8 ATTRACTIONS IN LIKAlast_img read more

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first_imgThat’s roughly five times the loss in international tourism revenues recorded in 2009 amid the global economic and financial crisis. Side dish: UNWTO World Tourism Barometer – Vol. 18 Major outgoing markets such as the United States and China remain stagnant, although some markets such as France and Germany showed some improvement in June. According to the new edition of the World Tourism Barometer of the United Nations Specialized Agency (UNWTO), the arrivals of international tourists fell by 65% during the first half of the year. Also, the UNWTO expects a faster recovery of domestic tourism than international travel. We need to be aware that the real recovery of tourism only starts when a cure or vaccine is found, and until then it will be extremely difficult to plan anything. We will have to be ready to react day by day, as this year, and have more scenarios prepared, which can be implemented immediately, in accordance with the current situation. According to the UNWTO, the massive drop in demand for international travel during the period January-June 2020 led to a loss of 440 million international arrivals and about $ 460 billion in export earnings in international tourism. UNWTO: Recovery will take 2-4 years The extension of the scenario to 2021 from the UNWTO indicates a change in the trend next year, based on assumptions about the gradual and linear lifting of travel restrictions, the availability of vaccines or treatment, and the return of passenger confidence. UNWTO Secretary-General Zurab Pololikashvili said the latest global tourism barometer shows how much of an impact the coronavirus pandemic has on tourism, a sector on which millions of people depend for life, but stressed that safe and responsible international travel is now possible in many parts of the world. it is essential that governments work closely with the private sector to relaunch global tourism. “Coordinated action is key”, Emphasizes Pololikashvili. Europe is the second hardest hit region As described in the May 2020 UNWTO World Tourism Barometer, the recovery of international arrivals after the 2003 SARS epidemic took 11 months to regain pre-crisis levels, 14 months after the September 11, 2001 attacks, and 19 months after the global economic crisis of 2009. In the regions most affected, it took 1 to 3,5 years for returns to return to pre-crisis levels. In recent weeks, an increasing number of countries have begun to reopen to international tourists, and the UNWTO reports that in early September, 53% of destinations eased travel restrictions. Yet many governments remain cautious, and this latest report shows that the blockades introduced during the first half of the year had a massive impact on international tourism. The sharp drop in arrivals has put millions of jobs and businesses at risk, the UNWTO warns. Europe was the second hardest hit of all global regions, with a 66% drop in tourist arrivals in the first half of 2020. The Americas (-55%), Africa and the Middle East (both -57%) also suffered. However, Asia and the Pacific, the first region to feel the impact of COVID-19 on tourism, were hardest hit, with a 72% drop in the number of tourists in the six-month period. Coordinated action is key Countries around the world have closed their borders and imposed travel restrictions in response to the pandemic, which has led to an unprecedented drop in travel, the UNWTO points out. Despite the gradual reopening of many destinations since the second half of May, the expected improvement in international tourism during the peak summer season in the northern hemisphere has not materialized. In conclusion, although it is difficult to predict because no one knows how the whole situation will develop, from the UNWTO the return of international tourism to the level of 2019 in terms of tourist arrivals, expect to last between 2 and 4 years. Looking ahead, it seems likely that reduced travel demand and consumer confidence will continue to affect results for the rest of the year. In May, the UNWTO outlined three possible scenarios, indicating a 58% to 78% drop in international tourist arrivals in 2020. Current trends until August indicate a drop in demand close to 70% (Scenario 2), especially now that some destinations are re-introducing travel restrictions. At the subregional level, the largest declines were suffered by Northeast Asia (-83%) and the Southern Mediterranean (-72%). All world regions and subregions recorded a decline of more than 50% in arrivals in January-June 2020. last_img read more

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first_imgHe comes to that position Agron Berisha, and the current President of the Management Board Heimo Hirn continues his career as an independent entrepreneur. Agron Beriša is a successful and respected professional in the business world with many years of experience in the hotel industry, and with his knowledge and experience he will significantly contribute to improving the business of Liburnia Riviera Hotel, influence the growth and development of the company in the operational and financial segment. : Photo: Liburnia Riviera Hotels One of the largest hotel companies in Croatia, Opatija’s Liburnia Riviera Hotels dd (LRH), has a new President of the Management Board as of November 13, 2020. The decision to appoint a new President of the Management Board of Liburnia Riviera Hotel was made at the meeting of the Supervisory Board on November 13, 2020. Liburnia Riviera Hotels thanked Mr. Hirn for his cooperation and contribution and welcomed Mr. Berisha. team was as successful as possible.last_img read more

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first_imgTo access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week. Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletterslast_img

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first_imgWould you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.last_img

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