in recent years, with the hit of some movie and TV plays, we have come to realize a brand new advertising mode – implantable advertising. What is the Product placement? Product placement (Product Placement) also called (Product Placement Marketing) embedded marketing, refers to a product or brand and its visual symbols or representative service content strategy into the movie, television or television programs, through the reproduction of the scene, let the audience impression of the product and brand, then, to achieve the purpose of marketing. Product placement and media integration, construct the audience real life or the ideal situation is a part of the goods or service information to non performance method of advertising, the audience in the unconscious modality, quietly instilled in the audience. Because of its hidden features, implantable advertising is also known as embedded advertising or soft advertising. From the movie "mobile phone" to "A World Without Thieves", and the recent hit TV series "struggle", "Invincible Ugly", and then to the network video Product placement UGA, Product placement has been get in by every opening to permeate into our life. And the rise of SNS website also further promote the development of implantable advertising, 09 years of implantable advertising will usher in a peak period.
placement advertising, as a hidden advertising, combines traditional media with the information of goods and services in the form of non advertising so that users can voluntarily accept it in an unconscious state. Because of its secrecy, it is also known as embedded advertising or soft advertising. Product placement and soft Wen is as a tacit propaganda, pursuit is a kind of silent salutary influence of education, communication effect. The same is true. So, soft text and implantable advertising what are the differences and links,
vectors differ. Soft Wen general type in the language as the carrier, and Product placement, in addition to television, Internet TV, video website, SNS is also a hot carrier, in the form of text permeates to the Internet is the largest real Product placement.
advertising information and communication content. The advertising information and content of the product are often inherently logical, and there is often no direct correlation between them. For example, in the network game scene into the computer hardware business advertising, although there is no direct correlation between, but because the game groups have hardware consumption demand, with the network game can achieve its marketing concept is very good. And soft Wen is often only through the content of the article, use relevance, mentioned want to advertise the goods and service information, through hyperlink to click advertising or website purpose.
has different ways of engaging in advertising. Although soft text and implantable advertising is through the implicit way to allow users to accept. But the spread of implantable advertising is triggered by the user. As the film and television work, a star to use some brand notebook computer, when users see this scene, because the star effect, and interested in the brand, and take the initiative to search the related information and advertising. Or in an article