introduction: electricity supplier Quirky bankruptcy news let everyone stunned, lamenting in surprise, the rational analysis of failure is the right way. It cost me to people Public opinions are divergent., but they understand that this is a wake-up call to the Hard Suits Inc all sounded.
business Quirky declared bankruptcy news let everyone stunned, however at exclaimed, the rational analysis of failure is the right way. It cost me to people Public opinions are divergent., but they understand that this is a wake-up call to the Hard Suits Inc all sounded. From the point of view of inspiration, I will take you to understand the truth behind the tragedy of Quirky.
electricity supplier Quirky within the week to apply for bankruptcy news caused great uproar in the industry, people are divided about their reasons for failure. There are also some of them, Zhu Geliang said, "some of the company’s" venture capitalists too much money, but the lack of real business "and such nonsense. But in my view, Quirky’s bankruptcy comes down to a number of fundamental issues that could be a common problem for all hardware developers.
the process of building up, when Jobs released iPhone in 2007, I happened to be on the scene at Macworld. In the same year, I also met Ben Kaufman, who works in Kluster, and in my opinion, Kluster is a bit like Quirky’s draft version (Ben might not agree with it). On Macworld, Kluster’s booth is eye-catching. Kluster the purpose of this is to gather a lot of people use their each one has his good points, brainstorming to come up with some ideas. This practice has been recognized by many people.
Kluster thought Houguwuyou to hold the thigh, who knows its customers requirements it can be used as a tool rather than the internal idea, according to the wishes of the founder, help end-users to develop better products. Therefore, Kaufman resolutely left Kluster and founded Quirky as the tenet of "democratic invention". It’s an incredible idea because the company has almost all of the entrepreneurial factors:
, founder of high vision and experienced (founder who once founded Mophie and Kluster)
broke the bad experience of developing physical products
has drawn top investment companies such as Andreessen, Horowitz, Kleiner, Perkins, RRE, Ventures, Lowercase, Capital, and General Electric,
? Board: Mary Meeker, a galaxy of talents of Beth Comstock, Jim Robinson, Josh Goldman, John M>