Abstract: following the 2015 launch of a "unexpected double 11 Spring Festival this year, Tmall tricks in advance for the double 11 campaign, the 365 days of global fashion trend, through 8 hours of uninterrupted fashion show creative exhibition and multi platform broadcast way, show the latest fashion trends, and realize" the show is to buy".
you can think of the world’s top models have recently received an invitation, nearly 400 models in the Shanghai Mid Autumn Festival holiday has been the first to audition for Tmall double on the eve of the big fashion show to prepare." This morning, a model from the information industry quickly spread in the fashion and electricity.
Tmall official confirmed that Tmall is gathering the world’s top fashion brand and the star model, in the mid to late 10 to create a "show" buy "Tmall double 11 Festival global trend".
following the 2015 launch of a "unexpected double 11 Spring Festival this year, Tmall tricks in advance for the double 11 campaign, the 365 days of global fashion trend, through 8 hours of uninterrupted fashion show creative exhibition and multi platform broadcast way, show the latest fashion trends, and to achieve" which show that buy".
said, "more than 80% international brands in Fashion Festival show, brand lineup will become China fashion show on the largest one, and from many countries such as Japan have rich experience of the creative team to complete creative show. In 8 hours of fashion show, will also be synchronized with multiple art performances, in order to better show the Tmall and the brand for consumers to create a lifestyle trend.
recently, Tmall will send invitations to the platform fans, including Apass members, including Tmall fans, will get the opportunity to see the show in the front row, together to participate in the online and offline carnival.
and conventional show different, "Tmall global trend double 11 festival will be the real practice of" show that buy, through multiple platforms including Youku, uninterrupted broadcast, and show the latest Tmall online synchronous display with a way to let consumers either on the show or watch live in mobile phone and computer. Can buy to show the new synchronization in Tmall. It is reported that, in the traditional fashion world, consumers want to buy the latest to show the same paragraph must wait 6 months or even longer, Tmall hopes to break the barriers of fashion, meet the immediate needs of consumers with a disruptive pattern, the new pre-sale sharp goods double 11 presented in the fashion show and the style of the way, so that consumers can get a visual experience, can immediately buy new.
Alibaba group chief marketing officer Dong Benhong said, Tmall as the world’s first brand positions and operational positions, but also the gathering of the global fashion trend. This year, only in the apparel industry, Tmall has over a thousand brands, nearly 500 thousand