Taobao 2012 mobile phone users exceeded 300 million annual turnover growth of up to six times

DoNews March 12th news days ago, Taobao announced the Taobao wireless mobile phone "2012 annual electronic commerce data report", the report shows that last year China’s mobile online shopping market growth momentum, Taobao’s total wireless access users has exceeded 300 million, the turnover of users has reached 57 million. In addition to the trading volume, Taobao Alipay wireless 2012 transaction volume year-on-year growth rate as high as 600%, far higher than the average growth rate of online shopping market, showing explosive growth momentum.

data show that in 2012 "to the mobile network migration" trend has been unstoppable, by the end of 2012, Taobao’s total wireless access users has exceeded 300 million, that is to say there have been 22% of our population successfully migrated to the mobile Internet, and this number is equivalent to the third largest population in the world, the United States total the population (315 million). Data show that by the end of 2010, landing only 10 million of Taobao’s mobile phone users by the end of 2012, Taobao’s total wireless access users exceeded 300 million, that is to say in just 2 years, Taobao mobile phone users grew by about 30 times.

released by the Ministry of industry and information technology Chinese data show that as of the end of November 2012, China’s mobile Internet users has increased to 750 million, mobile phone Taobao cumulative number of users has held China Mobile Internet users 40%.

in access to Taobao’s mobile phone users, produced the shopping behavior of 57 million users, the total amount of 19% users; another day in Taobao search mobile phone users of goods accounted for 26.4%; check the logistics information users accounted for 14.2%; the "report" shows that the per hour through mobile phone Taobao sold more than 220 thousand pieces of goods; there are 9 million 280 thousand people in the mobile phone Taobao search products per day, per capita search number reached 13.6; in addition, every day there are more than 4 million 660 thousand people in the Taobao mobile phone logistics information query, query the number of up to 19 million 520 thousand; 1 million 595 thousand people have the collection of goods and stores in the Taobao mobile phone every day, in the use of mobile phone on Taobao shopping cart 3 million 820 thousand people.

The rapid growth of Taobao

and mobile phone users visit the total amount of Q is proportional to the total turnover of Taobao wireless very rapid growth, data show that in 2012 mobile phone Taobao Alipay turnover on average year-on-year growth rate of more than 600% of the mean, this data has exceeded the growth data of American Mobile providers. According to eMarketer data show that in 2012 the U.S. mobile electricity supplier in the United States in 2012 the total amount of consumer shopping through mobile phones and tablet PCs to reach $25 billion, an increase of 81% compared to 2011.

November 11, 2012, Taobao China Mobile wireless writing online shopping transactions record, creating an annual peak on Alipay transaction amount: 940 million yuan. At the same time, the day of the independent access to 64 million 850 thousand users, each of the 3 Taobao members at the time of access to Taobao PC, >

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