Abstract: the circle of friends and micro-blog is another Earth copy Shuabing and harass, facing dizzying identical copy, many people even have their own impulse shielding friend for many years. And many enterprises are wishful thinking, they are doing a very fruitful marketing occasion.
yesterday that many people like me, the circle of friends and micro-blog is another Earth copy Shuabing and harass, facing dizzying identical copy, many people even have their own impulse shielding friend for many years. And many enterprises are wishful thinking, they are doing a very fruitful marketing occasion.
Why does everyone prefer an occasion to marketing
is on the side of a lot of people dislike for the marketing circle of friends scraper, while it is intensified by the "thing" marketing of the wind. Why do you prefer marketing occasion now so calm on the east?, we have the following three reasons:
first, enterprises that occasion marketing low cost
it is very easy to understand things, so today NASA found another Earth this event, many operators taking advantage of the marketing approach is just like a copy, and then let the designer a design, thrown into the circle of friends shuabing. It is hoped that in the event of hot events, through close to the hot event to spread their own brand, in fact, this is a bit taken for granted.
second, the product itself is a selling point, the need for external events driven by
what kind of business or product requires an occasion? Itself is certainly lack of selling products in the near future or need to highlight the occasion, occasion is in fact the brush sense of presence, to tell you our company or product is still alive. And that’s all. In fact, the same different hot copy and hot events many occasion to spread brand as good as is happening and there is no essential connection, but pulling imitation of the word is Kung Fu, there is no impact for many people, even easily ignored. In this case, in fact, almost all enterprises are taking advantage of marketing is futile.
third, PR operation performance, taking advantage of the marketing can brush the sense of presence of
actually, do a lot of public relations and the operation of human heart is clear, most of the so-called marketing occasion effect especially miss Something is better than nothing., taking advantage of the early bus, the effect is more likely to be near zero, but why everyone has to play bad when he tried to bite the bullet to the occasion? This can only be attributed to for leadership and colleagues in front of brush presence. Besides that, the fact that these so-called marketing occasion in the circle of friends don’t really touch to the user, the marketing target may be their leader. Leadership, you see, we did not miss this event, which we also keep up with the hot, in short time last examination, we made no mistakes, the occasion.