viral marketing (viral marketing, also known as viral marketing) is a kind of popular network marketing methods, commonly used in Web site promotion, brand promotion, viral marketing is the use of the principle of reputation spread, on the Internet, the mouth is more convenient, can be like a virus so the rapid spread of viral marketing (viral marketing) has become an efficient way of dissemination of information, and, because of this spontaneous communication between users, so almost do not need network marketing costs.
viral marketing is not really the way to spread the virus marketing, but through word-of-mouth propaganda network users, information spread like a virus and spread, spread to thousands and millions of fast copy the audience. Viral marketing is a classic example of Hotmail.com.Hotmail is a free e-mail service provider to the world’s largest, 1 and a half years after they are created, it attracted 12 million registered users, but also more than 15 of the new users to every day of the speed of development, is incredible, 12 months in the website created. Hotmail spend only a few marketing costs, not to its direct competitor 3%.Hotmail’s explosive development, is due to the use of viral marketing".
Feng Yingjian in "network marketing" theory and practice about viral marketing is not really the way to spread the virus marketing, but through word-of-mouth propaganda network users, information spread like a virus and spread, spread to thousands and millions of fast copy the audience. In addition to the Internet, viral marketing has been known as word of mouth, media leverage, network marketing, etc..
viral marketing classic example is Hotmail.com
1, provide free e-mail address and service;
2, at the bottom of each message sent free of charge with a simple tag: " Get your private, free at http://s.hotmail.com."
3, and then, people use free e-mail to send messages to friends or colleagues;
4, the recipient will see the message at the bottom of the message;
5, these people will join the ranks of the use of free e-mail services, and then;
6, HOTMAIL provides free e-mail information will spread in a larger range.
‘s famous e-commerce consultant Ralph F. Dr. Wilson will be an effective viral marketing strategy is summarized into six basic elements:
1, providing valuable products or services;