Electricity supplier channels under the local Jingdong battle Ali

Jingdong under the online channel expansion does promote the rapid growth of its revenue, but the situation can be seen from the huge loss last year line channel expansion burn fierce this year the online channel can continue to burn expansion so


yesterday, Suning Tmall mobile phone Festival "conference held in Nanjing, the headquarters of Suning, Suning is the largest domestic appliance retail chain enterprises, Tmall is the largest flow of online business platform, two cooperation represents the largest electricity supplier Ali began to go offline channels, the second major domestic electricity supplier Jingdong began construction of Jingdong, Jingdong to help service center entity channels under the line in 2014, this is going to online battle two major electricity supplier



channel under the mainstream

in recent years, the rapid development of Tmall Jingdong so that we pay too much attention to the electricity supplier, but in fact China so far and the United States market electricity retail sales accounted for the overall proportion of sales are far below the lower channel line, that is to say, the channel line is still the mainstream.

according to the National Bureau of statistics data show that in 2015 China’s total retail sales reached 30 trillion and 90 billion yuan, electricity supplier retail sales accounted for the proportion of $3 trillion and 880 billion to $12.9%.

America is a developed country, its electricity market development than Chinese earlier, in 2015 the overall U.S. retail sales of approximately $4 trillion and 680 billion, $341 billion 700 million in retail business accounted for 7.3% of the total retail sales.

electricity supplier online channel war

according to Analysys think tank data show that the fourth quarter of 2015, the domestic electricity supplier market share of the top two Jingdong and Tmall total market share reached 84.3%, third vip.com is only 2.6%, the formation of Tmall with 63.5% share of dominant large Jingdong with a share of 20.8% in the second pattern.

Jingdong is facing online hard to challenge Tmall’s situation, in 2014 began the war into the channel line in the rural areas, opened the store next line for Jingdong, last year carried out another store Jingdong service center, the difference between the two is that the former is a franchise model while the latter is a Jingdong owned, it is understood that this year has been 1300 Jingdong and Jingdong for 1000 service center. The city is pushing home service Jingdong, and the shares Yonghui supermarket trying to further expand the line channels.

in the face of the development of Jingdong online channels, Ali, of course, will not ignore. Last August, Ali announced strategic investment to 28 billion 300 million yuan to become the second largest shareholder of Suning, Suning to 140 yuan to subscribe for the new shares issued 27 million 800 thousand shares of Ali Ali shares accounted for about 1.09% per cent by the end of 2015, Suning has 1577 stores, this one has enhanced the strength of Ali online channel. Last year the double eleven on the eve of Suning launched the "Ping Beijing campaign", the "Suning Tmall mobile phone" can be seen as Ali jointly Suning again storm offline channels to >

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